Chi
siamo Who
we are

Design isn’t just a simple choice like cream or sugar. It is understanding a challenge and meeting it with beautiful solutions. And we’re addicted to it.

Our Mission

We strive to provide digital interfaces that are both tailored to the client and friendly to the user. We aim to eliminate all the unnecessary “fluff” so that interactions can have more flow and less “Noooooooooo!”

Our Motivation​

Honestly, design is not just a job to us, it’s a mindset. We simply cannot help ourselves but look at this chaotic world and try to tidy it up a bit. Your challenge could be our next project!

Our Method

The Meno philosophy–minimal and to-the-point–permeates every step of the process. Your engagement will be crucial, but effortless. We may be Italiano, but the communication will always be clear as we wade through the scores of ideas to find the best ones to present to you.

Our (mini) Memoir

Meno began twelve years ago when Igi decided to take his design degree into the digital world. Wanting to work on his own terms, Igi learned on the go. Now Meno has grown into an intimate team that can work fast while staying personal to their clients. From creating logos for start-ups to generating interfaces for giant companies, Meno has never sacrificed the spirit that fueled Igi in the beginning: simple, effective, better design.

The Team

Ignazio Lacitignola

Founder & Designer

Jaimee Newberry

Client Success

Daniel Raison

Code Master

Simon Skold

Creative Writer

Brad La Pointe

Designer

Our Design Recipe

Designing for us is like preparing a meal. Here’s our five-step recipe to make design Delizioso!

Our UI Cookbook

A collection of recipes for design success! Everything you need to whip up tools your users will drool over.

Fungo! Bravo!

You made it all the way down to the mushroom.

Say Ciao

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Team About

What we do Services

Our favorites Projects

Get in touch Contact

Ignazio Lacitignola

Founder & Designer

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Ignazio Lacitignola

Founder & Designer

Meet Ignazio, affectionately known as “Igi” to friends and colleagues. An Italian designer, creative and entrepreneur who finds it a bit peculiar to refer to himself in the third person, but he’s willing to do so for the sake of this bio.

From his earliest memories, Ignazio’s mind has been a canvas of creativity, and his love for digital design ignited as soon as he could afford a computer and an internet connection that wasn’t the sluggish 56k dial-up.

Growing up in the less glamorous corners of Milan, Italy, Ignazio defied the odds, earning honors at Nuova Accademia di Belle Arti without ever brushing shoulders with the law.

Following his heart’s call, he ventured across the Atlantic to San Francisco, USA, to immerse himself in the startup and User Experience world. It was here that he kickstarted his journey with Meno Design, a digital design studio dedicated to distilling complex digital experiences into their essence, while learning through experimentation.

In Ignazio’s eyes, every piece of design is a potential masterpiece, an artistic expression in its own right. His ongoing challenge is harmonizing his meticulous attention to detail, sometimes bordering on OCD, with the practical timely demands.

Beneath his approachable and calm exterior lies a delight of colorful Italian cursing that surface whenever he stumbles upon poor design choices—though it’s worth noting that he’s incredibly friendly, and a simple “ciao” is always welcomed.

Jaimee Newberry

Client Success

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Jaimee Newberry

Client Success

When Jaimee isn’t ensuring the success of our client’s projects, she is a speaker, writer, executive coach, organizational designer, and tool-maker.

Jaimee is an industry veteran and regarded expert on applying UX thinking to organizational processes, leadership, client success, and team health. She speaks at web, UX, dev and design conferences and consults globally on topics that improve interpersonal and leadership skills of tech teams. While most designers enjoy pointing out what’s wrong with something, Jaimee instills the value of finding the “what’s good” in everything.

Across her career she has worked with designers, developers, animators, musicians and writers and with C-level execs and leaders from remarkable companies like Audi, Apple, Barnes & Noble, Disney, McDonalds, Nintendo, Zappos, and many more.

Jaimee is fueled by fun, Muppets, Disney, Apple-tech, and a heavy sprinkling of rebellion.
Her life’s mission is to contribute positive things to the world and create tools that allow others to do the same.

Daniel Raison

Code Master

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Daniel Raison

Code Master

Daniel Raison is a web developer working and living is Ascoli Piceno, Italy. He has been passionate about the web ever since he could get his hands on a keyboard. Daniel continually experiments with new platforms and educates himself on the latest technologies. He is always thinking of ways to improve the user experience.

With over 15 years of front and backend development, he worked for several years with web agencies that specialize in web development and communication all over the globe. He is a true Wordpress master, but can build on several other platforms as well.

Daniel is a stubborn problem solver (but not a jerk).  He is someone who really commits to understanding how to get something done right.

He also really loves pizza and enjoys a slice nearly every day.

Simon Skold

Creative Writer

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Simon Skold

Creative Writer

Simone is a storyteller at heart, and a wordsmith by profession, no matter what job he holds. When he was a teacher, he used language to unpack geometry for sophomores; his word play and quick thinking gave birth to a formidable emcee; and now he’s designing language for others as a copywriter. Simone is an obsessive creative problem solver who delights in the process of design; he views the world through that perpetual lens. To him, design thinking is the approach to solving challenges with everything in mind; inspiration is around us all the time, if we have eyes to see it, and sometimes the strangest discoveries are the most exciting.

Simone was named Simon, but he added the “e” for “extra”–a bit of flair to match the ebullience. He lives in Las Vegas now, where he moved to pursue entertainment, and has performed in several shows on the strip, including Tony and Tina’s Wedding and Opium. What’s the next gig? The show he writes.

In the meantime, let him enrapture you with your own story.

Brad La Pointe

Experience Designer

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Brad La Pointe

Designer

Brad is a designer and problem-solving enthusiast. With a background in User Experience Design, Digital Architecture, and Operations Management – he laser-focuses on two aspects of the user’s experience: Flow and Satisfaction. 

After fifteen years in Operations Management, Brad yearned to be back in the design world. He found his calling in the field of UX and hasn’t looked back. As a self-proclaimed “overachiever,” Brad continues to refine his skills to “be better than yesterday.” His design process can sometimes be unconventional, but from the unconventional comes creativity.

He lives in Santa Monica (a true Southern California boy) but frequents the Las Vegas desert for family and pool time.

He never passes up the chance for pool time.